Add A Bit Of Magic To Your Mealtimes with Birds Eye Chicken
The brand-new marketing campaign ‘Add a bit of magic to your mealtimes’ celebrates our much-loved chicken range.
From our iconic tea time favourite chicken dippers to our loved breaded, battered or chargrilled chicken grills range. There are loads of options to choose from to put a smile on everyone’s face. As a family brand, we want to showcase how versatile our chicken products are for children and adults alike, and to encourage shoppers to experiment with our Chicken range, by taking some inspiration from The Chicken Witch of the West. She is the ambassador of Birds Eye Chicken and partners with mums and dads to transform every meal into something delicious using Birds Eye products – all made with 100% chicken breast.
Take a look at our recipe book! Or just let your culinary skills lead the way, as there are many ways to serve our chicken products for delicious meal.
Our Chicken Range
For delicious, healthy meals that are quick and easy to make, look no further than Birds Eye’s frozen chicken range, always made with 100% chicken breast. There are loads of options to choose from to put a smile on everyone’s face.
Starting with our teatime favourites chicken dippers and nuggets, or succulent chicken burgers, alongside the delicious and versatile chicken grills range – perfect choice for mid-week meal. And for those evenings during the week where you fancy something a bit more special, our Chicken Shop products will bring take-away flavour to your meal, while our Inspirations products have that little je ne sais quoi about them.
What Goodness Is There In Birds Eye Chicken?
Birds Eye Chicken products are all a great source of protein, and each provides a range of other nutrients that our bodies need.
Key nutrients found in our Chicken products include:
- Vitamin B3 (niacin)- this vitamin contributes to normal energy-yielding metabolism, normal nervous system functioning and the reduction of tiredness and fatigue
- Vitamin B6- this vitamin contributes to normal energy-yielding metabolism, normal nervous and immune system functioning and the reduction of tiredness and fatigue
- Phosphorus- this mineral contributes to normal energy-yielding metabolism, and the maintenance of normal bones and teeth
Why Is Protein So Important?
Our Birds Eye Chicken products are all a great source of protein, and protein is one of the key nutrients we need to consume in our diets. It not only provides energy- providing 4kcal per gram- but is also a key contributor to the maintenance of muscle mass and normal bones. Therefore, protein is essential for growth, maintenance and repair of the body.
Although the Reference Intake (RI) for protein is set at 50g/day, individual protein needs are determined by a number of factors, notably body weight. We all need to make sure we consume enough good quality protein for health.
Watch this video to see how your kids’ favourite teatime and evening meals stack up against chicken dippers for protein.
How Do Birds Eye Chicken Products Fit Into A Balanced Teatime Meal?
Simply, a balanced teatime meal should comprise of 3 key components- vegetables, starchy carbohydrates, and a protein source. Our Birds Eye chicken products can, therefore, be combined with a number of interesting vegetables and carbohydrates to create numerous balanced teatime meals. Here are a couple of balanced teatime meal examples for inspiration:
- Birds Eye Original Chicken Chargrill, in a seeded wrap, with half fat crème fraiche spread, filled with grilled peppers, grilled onions and mixed leaves
- Birds Eye Crispy Chicken, with mashed potatoes and Field Fresh Country Mix vegetables
- Birds Eye Dippers, with Steamfresh Green Medley and sweet potato wedges
Watch this video to see how your kids’ favourite teatime and evening meals stack up against chicken dippers for salt content.
What's in our Chicken?
Do you really use 100% Chicken Breast in your products?Our Chicken is all made with 100% chicken breast, apart from our Chicken Shop range - where we also sell delicious Chicken Wings! That's the difference with Birds Eye, you get our finest chicken, tasty and tender… Birds Eye Chicken for dinner.
Why does the pack say made with 100% chicken, but on the ingredients say less than 100%
We only ever use 100% chicken breast in all of our products (except for our Chicken Shop Chicken Wings). The % chicken stated in the ingredients list is the proportion of chicken in the complete product. The rest is the other ingredients such as the breadcrumbs and fillings which may our chicken products so tasty.
Are they any artificial colourings, flavours or preservatives in Birds Eye Chicken?There are no artificial colour or flavours in any of our chicken products and because they are frozen we do not need to add any preservatives. The only preservatives are those associated with traditional ingredients such as the cured ham in Inspirations Chicken with a Creamy Cheese & Ham Sauce.
Is Birds Eye Chicken Full of Hidden Sugars or Salt?
No! Rest assured that our Birds Eye chicken products do not contain hidden sugars or salt. You can check the sugar and salt content for yourself, as we state them accurately in our clear nutrition labelling on all of our product packs.
Traceability and Welfare
At Birds Eye, the welfare, security and sustainability of the meat we source is extremely important to us. For this reason, our poultry, eggs and beef sourcing policy surpasses national and EU regulatory standards.
We are able to trace the meat we source, right back to its origins.
Our chickens are all barn-reared and we use quality vegetable-based feed. The use of fish in feed (such as fish oil and fish meal) is permitted as long as it’s from a sustainable source (as identified by the FAO Code of Conduct for Responsible Fisheries).
We strictly prohibit the use of antibiotics to promote growth. The use of antibiotics is only allowed when necessary and we commit to not using critically important antibiotics.
All animals used for meat production are humanely stunned prior to slaughter, to minimise stress.
We have signed the European Chicken Commitment and will work with our suppliers to continue to improve the welfare of the chickens we use and meet the requirements of the commitment by 2026 across our entire portfolio.