Birds Eye UK - Cookie Policy

Our website makes use of cookies and similar technologies, this Cookie Policy describes which cookies we use, for what purposes we use them and the options available to you to manage these cookies.

This Cookie Policy is dated 25 May 2018.

What are cookies?

Cookies are tiny text files stored on your computer or mobile device by websites that you visit.  They are widely used in order to make websites work, or work more effectively, as well as to provide functionalities that may, for example, enhance visitor friendliness.

At www.birdseye.co.uk we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features.  We use cookies to enhance the functionality of the website by storing your preferences, for example.  We also use cookies to help us improve the performance of our website to provide you with a better user experience.

To get the most out of our website, you need to have all cookies enabled.  If you don't wish to enable cookies or wish to disable specific cookies, you will still be able to use the website but may not be able to use all of its features or functions.  Please see the section below on how to manage your cookies.

Cookies we use and purposes

Cookies are used for a variety of purposes.  The table below explains the first and third party cookies we use on our website, why we use them and how long the different cookies are stored on your computer or mobile device.

Name and categoryTypeFunction and purposeExpiry date
ASP.NET_SessionId1st party cookieThe website is programmed in ASP.Net. ASP.Net as a technology can temporarily store information needed by the website during the visit of the surfer, called a ‘session’. To make sure the website knows which session-stored information belongs to you (as opposed to a different visitor), an identifier is stored by your browser.End of browsing session
Microsoft Application Insights
ai_session
1st party cookieThis cookie is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie.End of browsing session
Microsoft Application Insights
ai_user
1st party cookieThis cookie is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.1 year
BazaarVoice
BVBRANDID
1st party cookieThis is a cookie which identifies the consumer/ shopper1 year
BazaarVoice
BVBRANDSID
1st party cookieThis is a cookie which identifies the consumer/ shoppers' session30 minutes
BazaarVoice
BVID
1st party cookieThis is a Bazaarvoice ID, that identifies the Bazaarvoice shopper on the network. It is generated and calculated by Bazaarvoice1 year
BazaarVoice
BVImplmain_site
1st party cookieBVImplmain_site is a 1st party A/B testing cookie that stores the configuration that the user has been bucketed into for A/B testing.End of browsing session
BazaarVoice
BVSID
1st party cookieThis is a Bazaarvoice shopper's session ID. It is calculated by Bazaarvoice30 minutes
Doubleclick
IDE
3rd party cookieThis cookie set by DoubleClick and is used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed to you across the web.390 days
Google Analytics
_ga
1st party cookieThis cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.2 years
Google Analytics
_gat
1st party cookieThis cookie is used to throttle the request rate - limiting the collection of data on high traffic sites.1 minute
Google Analytics
_gid
1st party cookieThis cookie is used to store Session ID and to group the entire session’s activity together for each user.24 hours
Google Tag Manager
_dc_gtm
1st party cookieThis cookie is used to help identify the visitors by age, gender or interests by DoubleClick - Google Tag Manager in order to help better facilitate targeting for advertisement.1 minute
birdseye uk#lang1st party cookieThis cookie stores the language that you choose from the initial language selection screen. After you have made your language selection the language selection screen will not be shown when you return to the site you will get the website in his preferred language. In addition to the language screen, this cookie is also used to display other multi-language features on the website in the right language.End of browsing session
iglo_cookiebar1st party cookieThis cookie is set when the cookiebar is displayed to a user. This in order to avoid the cookiebar from showing on each visit to the website.1 year
SC_ANALYTICS_GLOBAL_COOKIE1st party cookieThis analytics cookie keeps track of returning visitors and their visits to the website. The identifier stored in this cookie serves to recognize returning visitors. These figures are used by us to create visitor statistics and to improve the content shown on the website.10 years

HOW TO MANAGE COOKIES

If you do not want our website to store cookies on your computer or mobile device, you can change your browser settings.  You can adjust your settings so that you receive a warning before certain cookies are stored.  Another option is to adjust your settings so that your browser refuses most of our cookies or only certain cookies.

Please be aware that if you do not want to accept any cookies, our website might not function properly.  It may be that several functions will be unavailable to you or that you will even be unable to view certain parts of the website.

Please note that you will have to change your settings for each browser and device you use.  The procedures for changing your settings and cookies differ from browser to browser.  If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser:

There are also software products available that can manage cookies for you.

CHANGES TO THE POLICY

We may change this Cookie Policy from time to time at our sole discretion.  Any change will be applicable at the time of posting on the website.

CONTACT AND QUERIES

If you have any questions about the cookies used on our website, please contact us via the Contact Us link on our website and indicate the nature of your query.