1. We ALWAYS SOURCE RESPONSIBLY
We are proud of being transparent about where and how we source our fish, protecting future supplies through certified fish species, diversification of the fish we use, and by working with those who share our sense of responsibility for marine resources, habitats, and ecosystems.
100% ASC certified
To reduce the pressure on wild fisheries, aquaculture – responsibly farmed fish - will have to play an increasing role within the fish industry and our business.
The Aquaculture Stewardship Council was co-founded by the WWF and is an independent, international, non-profit organisation that manages the world’s leading certification
programme for responsible aquaculture.