Fish For Good

We believe that the actions we are taking now are essential to help protect fish stocks and the world's oceans, rivers and lakes for the future.

Fish is good for our health*, and so for the good health of our oceans, 
here at Birds Eye, we fish responsibly while helping to preserve marine resources and natural habitats so that future generations can enjoy fish too.

So, when you choose our fish, you choose fish that’s good all round.


We are proud of being transparent about where and how we source our fish, protecting future supplies through certified fish species, diversification of the fish we use, and by working with those who share our sense of responsibility for marine resources, habitats, and ecosystems.

100% MSC certified

We believe in fishing sustainably so that future generations can enjoy fish too and ever since we cofounded the Marine Stewardship Council (MSC), in 1997, we have led the way in protecting wild fish stocks. 


100% ASC certified

To reduce the pressure on wild fisheries, aquaculture – responsibly farmed fish - will have to play an increasing role within the fish industry and our business.

The Aquaculture Stewardship Council was co-founded by the WWF and is an independent, international, non-profit organisation that manages the world’s leading certification 
programme for responsible aquaculture.



We know that ocean health is fragile so as one of the UK’s largest Frozen Fish brand, we are doing our bit to help prevent and recycle ocean bound waste by supporting the GGGI (Global Ghost Gear Initiative).

*fish is a good protein source, which contributes to the maintenance of muscle mass and normal bones