Terms & Conditions

Summary Terms & Conditions:

UK, submission by 18+ only. 10/02/25 – 28/02/25. Visit www.alphabiteschallenge.co.uk to enter the Competition. Birds Eye Alphabites required to enter . Prizes: 1 x £1,000-worth of Book Vouchers, 10 x £50-worth of Book Vouchers. Internet access required. Unlimited entries per household. Max 1 Prize per household. Visit www.birdseye.co.uk/AlphabitesChallenge for full T&Cs & Prize details. Promoter: Cirkle PR

Full Terms & Conditions

This Promotion is open to residents of the United Kingdom aged 18 and over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.
In the event that you are entering on behalf of a child aged 6 or older, written confirmation of permission and proof of parental/guardianship responsibility may be required from a parent/guardian before a winner can be declared. Winner communication will only be entered into with the parent/guardian of the winning creator.
Purchase is necessary if you don’t already have Birds Eye Alphabites at home. Internet access and a valid email address are required.
Promotion Period: Enter between 09:00 GMT on the 10 February 2025 and 23:59 GMT on the 28 February 2025 inclusive.
To Enter: Visit www.alphabiteschallenge.co.uk and complete the online form to provide your details (name and email address). Use Birds Eye Alphabites to spell out your favourite, funniest or most fabulous word on your dinner plate. Words should be a maximum of six letters per person, in accordance with recommended on-pack portion quantities. Then upload a picture of your Birds Eye Alphabites creation and tell us what your inspiration was to be entered into the Competition. Entries must only include the plate of food, no people or faces in shot.
Further Entry Details and Conditions:
1. Parents/Guardians submitting entries on behalf of their child must ensure the child is at least 6 years old
2. Entries must be original and any entries created by any form of artificial intelligence will be disqualified.
3. You must not include any content that infringes or violates the rights of any third party, including but not limited to, ownership, copyrights, trademarks, patents, logos, licensing rights, rights of publicity or privacy or any other intellectual property rights, excluding that of the Promoter.
4. You must not include any person or part of person in your entry photo.
5. The Promoter will reject entries which, in the reasonable opinion of the Promoter have been submitted previously in a promotion of any kind or exhibited or displayed publicly.
6. By submitting a photo/entry, you hereby acknowledge and agree to the use of your photo/entry image by the Promoter or their associated agencies for the purpose of marketing and promotion related to this campaign. This includes, but is not limited to, promotional advertising, public relations, websites, social media channels, creation of video and imagery inspired by/directly related to your entry, inclusion in campaign materials such as photo and video.
7. You agree to grant the Promoter in perpetuity a non-revocable, worldwide, royalty-free licence to use the copyright and other intellectual property rights vesting in your photo and or entry for all purposes connected with this Promotion, including but not limited to display on the Promoter’s website, social channels,in any publicity, advertisement or case study carried out by or on behalf of the Promoter in any manner or medium whatsoever, including print, broadcast or the internet and any other website of the Promoter or its agents/contractors choosing and use of the submission, or part(s) of the submission in marketing materials relating to this Promotion and/or future promotions.
8. You also agree to grant the Promoter and its agents/contractors the right to moderate, edit, modify or remove any photo/entry in the Promoter’s, it’s agents or assignees’ sole discretion, in whole or in part, for display on the Promotion website or in any materials relating to the Promotion and/or future promotions.
9. You agree to the inclusion, publication, reproduction and/or other use of your photo/entry by the Promoter in any media.
Unlimited entries are permitted per household during the Promotion Period. No household may win more than 1 Prize.
The Prizes: There will be a total of 11 winners.
1. Grand Prize: 1 x winner will win 1 x £1,000-worth of Waterstones vouchers.
2. Runner Up Prize: 10 x winners will each win 1 x £50-worth of Waterstones vouchers.
Further Prize Details and Conditions:
1. The vouchers are redeemable online or in store.
2. Voucher Terms and Conditions can be found here: https://www.waterstones.com/help/gift-cards-and-vouchers/32#terms
3. Vouchers will be sent by Royal Mail recorded Delivery by the Promoter.
Winner Selection:
1. Stage 1: 100 entries will be selected randomly from all valid entries received during the Promotion Period. For your total confidence, the Prize draw will be conducted independently by PromoVeritas, an independent promotional verification service, within 3 working days of the end of the Promotion Period.
2. Stage 2: All 100 entries randomly selected in Stage 1 will then be independently judged by a panel of judges, [including an independent party], within 5 working days to select 11 shortlisted entries based on the following criteria:
  1. Originality – how unique is the entry and does it stand out from other entries? Supporting written content on entry form will be considered as part of the judging criteria (20%);
  2. Creativity of the Plate – how creative is the entry, does the entry show ‘out of the box’ thinking including placement of Alphabites and addition of things like peas, sweetcorn, chicken dippers, sauces etc, to bring it to life (20%);
  3. Phrase creativity - brief but powerful, grabbing attention with originality and uniqueness (20%)
  4. Visual Appeal – how visually appealing is the entry, the overall aesthetic quality of the plate, including colour, symmetry, and presentation? (20%)
  5. Inspiration - what inspired the entry? Does it evoke emotions or connect to a meaningful theme or personal experience? (20%)
3. Stage 3: The 11 shortlisted entries will be judged by a panel of judges, within 14 working days from the close of the Promotion Period to select 1 Grand Prize winner and 10 Runners up based on the same criteria.
  The decision of the judges will be final and no further correspondence will be entered into by the Promoter.
Winner Notification: Provisional winners will be contacted via the email address/phone number used to enter the competition within 7 working days of Winner Selection and will be asked to provide evidence of identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility has been confirmed, the provisional winner will be confirmed as a winner. If a provisional winner does not respond to the initial contact within 14 days, we reserve the right to disqualify that entrant and award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
Prize Acceptance: Fulfilment of a Prize will take place within 20 days of acceptance of the Prize. In the unlikely event that a Prize does not arrive within 10 days from confirmation of dispatch by the Promoter the winner must inform the Promoter by emailing [email protected]. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.
Moderation: The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter:
1. are in breach of the Terms & Conditions;
2. contain any content that is offensive, obscene, derogatory, defamatory, sexual, harmful, objectionable or which is otherwise unsuitable for publication including with respect to race, religion, origin or gender, or which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner;
3. contains or refers to any unauthorised third-party brand or reference any third-party names, logos and/or trademarks;
4. contains the use of swear words;
promotes any political agenda; or
1. contains any content which has been created by an AI tool or which has been influenced by AI.
Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available by sending a request via email to [email protected]. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:
1. Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.
1. Disqualify entries that are not made directly by the individual entering the Promotion.
1. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.
1. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.
2. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.
1. Disqualify entrants who tamper with the entry process.
2. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.
1. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.
The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason a Prize and/or any element of a Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of a Prize for another of equal or greater value. No correspondence provided will be entered into, other than as set out in these terms and conditions.
No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to www.alphabiteschallenge.co.uk.
The Promoter, Birds Eye and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (JS15362) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law.Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.
The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
All personal data supplied for this Promotion will be used for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion and will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.birdseye.co.uk/privacy-policy
If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
These Terms & Conditions are governed by English law and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction.

Promoter: Cirkle PR, Holborn Gate, 26 Southampton Buildings, London, WC2A 1AN

This document has been created for a specific promotion.If used for a different promotion, it may not be fit for purpose.
Changes made to this document will not be binding on PromoVeritas unless agreed in writing by us.It is the Client’s responsibility to inform us of any such changes, as this may affect the legality, operation and delivery of the Promotion.
Unauthorised copying of this document in whole or in part will constitute an infringement of copyright.