80% of our kids are not eating enough veg and Veg Power is on a mission to change this.
Veg Power is an initiative launched by the Food Federation with the help of experts and advisors lead by Hugh Fearnley-Whittingstall, Jamie Oliver, Dr Rangan Chatterjee and advertising legend Sir John Hegarty. They intend to use the power of communications to inspire children to eat more veg, and to support parents trying to get more veg into their kid's diet.
We know a good diet in childhood can protect our kids from ill health in later life. A healthy diet with enough vegetables can also help their physical and academic development, giving them a happier and healthier childhood.