Frozen Fish vs Fresh Fish

Packed with nutrients to keep us healthy, fish is a mealtime staple we love here at Birds Eye, and as there are so many different species to choose from, there’s a variety of ways to enjoy fish – whether fresh or frozen!
Read on to find out the difference between fresh fish and frozen fish, and learn how you can enjoy eating fish as part of a healthy diet.

Chargrilled Chicken Caesar

Fresh Fish vs Frozen Fish

Whether you’re baking Birds Eye fish fingers in the oven or microwaving our delicious fish Inspirations as part of a nutritious meal for the family, the convenience of cooking fish from frozen is undeniable. We know how important spending time with the family is, which is why our convenient frozen fish makes mealtimes easy.

Further benefits of frozen fish include:

• Food waste: When it comes to the fresh fish vs frozen fish debate, there’s much in favour for frozen fish, not least because of how much food waste is reduced. One of the best ways to cut down the amount of food we throw away is to cook frozen produce, and research has shown that by doing so, food waste is 47% lower in the home when compared to similar fresh or chilled meals.

• Freshness can be frozen: Fish, meat and vegetables alike can all maintain their quality thanks to the quick-freezing method invented by Clarence Birdseye, and you can rest assured that the valuable nutrients in frozen fish are retained. Quick freezing methods mean that lots of fish are frozen on the boat not long after being caught.

• Seasonal flavours all year round: By freezing fish you can enjoy the delicious flavours of your favourite fish all year round, which means that our Birds Eye fish fingers, fish Inspirations and battered and breaded fish can all be eaten as part of a healthy diet in your home, no matter the time of year.

• Our sustainability standards: We work hard to make sure that our frozen food is Responsibly Sourced and Prepared, from the peas we grow to the fish we responsibly source. That’s why we strongly believe that eating frozen fish is a great way to maximise food resources whilst benefiting from nutritious and delicious meals that all the family can enjoy.


Cod Fish Fingers Birds Eye

How to cook frozen fish

Learning about the benefits of eating frozen fish and the difference between frozen fish and fresh fish is one thing, but knowing how to cook it and create exciting meals for all the family is another! That’s why we’ve put together a guide on how to cook frozen fish, with a variety of meal ideas to help you in the kitchen, whether you’re cooking frozen fish in the oven, on the grill or in the microwave.

To get you started, why not take a look at our range of recipes to get some ideas for dinner and some snack inspiration, using our delicious frozen fish fingers, fish inspirations or battered and breaded frozen fish. From crispy fish finger pie and parmesan crusted cod with country mushroom rice, to a big American fish burger, our recipes are sure to please even the fussiest eaters at the table.

You can find out more about why eating fish is so important with our useful Birds Eye guide.

Cooking frozen fish couldn’t be easier with our irresistible range of frozen fish, and don’t worry – thanks to advanced freezing methods, nutrition and flavour are retained in every single bite.

When it comes to frozen fish versus fresh fish, the most important thing to remember is to eat more of it, regardless of which way you choose. Fish is an excellent source of nutrients that are needed to keep us healthy, and as our aim is to provide responsibly sourced and prepared food that is tasty and nutritious, eating more fish with Birds Eye couldn’t be easier!