Whether you’re baking Birds Eye fish fingers in the oven or microwaving our delicious fish Inspirations as part of a nutritious meal for the family, the convenience of cooking fish from frozen is undeniable. We know how important spending time with the family is, which is why our convenient frozen fish makes mealtimes easy.
Further benefits of frozen fish include:
• Food waste: When it comes to the fresh fish vs frozen fish debate, there’s much in favour for frozen fish, not least because of how much food waste is reduced. One of the best ways to cut down the amount of food we throw away is to cook frozen produce, and research has shown that by doing so, food waste is 47% lower in the home when compared to similar fresh or chilled meals.
• Freshness can be frozen: Fish, meat and vegetables alike can all maintain their quality thanks to the quick-freezing method invented by Clarence Birdseye, and you can rest assured that the valuable nutrients in frozen fish are retained. Quick freezing methods mean that lots of fish are frozen on the boat not long after being caught.
• Seasonal flavours all year round: By freezing fish you can enjoy the delicious flavours of your favourite fish all year round, which means that our Birds Eye fish fingers, fish Inspirations and battered and breaded fish can all be eaten as part of a healthy diet in your home, no matter the time of year.
• Our sustainability standards: We work hard to make sure that our frozen food is Responsibly Sourced and Prepared, from the peas we grow to the fish we responsibly source. That’s why we strongly believe that eating frozen fish is a great way to maximise food resources whilst benefiting from nutritious and delicious meals that all the family can enjoy.