What goodness is there in Birds Eye Chicken?
Birds Eye Chicken products are all a great source of protein, and each provides a range of other nutrients that our bodies need.
Key nutrients found in our Chicken products include:
• Vitamin B3 (niacin)- this vitamin contributes to normal energy-yielding metabolism, normal nervous system functioning and the reduction of tiredness and fatigue
• Vitamin B6- this vitamin contributes to normal energy-yielding metabolism, normal nervous and immune system functioning and the reduction of tiredness and fatigue
• Phosphorus- this mineral contributes to normal energy-yielding metabolism, and the maintenance of normal bones and teeth
Is Birds Eye Chicken full of hidden sugars or salt?
No! Rest assured that our Birds Eye chicken products do not contain hidden sugars or salt. You can check the sugar and salt content for yourself, as we state them accurately in our clear nutrition labelling on all of our product packs.
Why is protein so important?
Our Birds Eye Chicken products are all a great source of protein, and protein is one of the key nutrients we need to consume in our diets. It not only provides energy- providing 4kcal per gram- but is also a key contributor to the maintenance of muscle mass and normal bones. Therefore, protein is essential for growth, maintenance and repair of the body.
Although the Reference Intake (RI) for protein is set at 50g/day, individual protein needs are determined by a number of factors, notably body weight. We all need to make sure we consume enough good quality protein for health.
Watch this video to see how your kids’ favourite teatime and evening meals stack up against chicken dippers for protein.
How do Birds Eye chicken products fit into a balanced teatime meal?
Simply, a balanced teatime meal should comprise of 3 key components- vegetables, starchy carbohydrates, and a protein source. Our Birds Eye chicken products can, therefore, be combined with a number of interesting vegetables and carbohydrates to create numerous balanced teatime meals. Here are a couple of balanced teatime meal examples for inspiration:
- Birds Eye Original Chicken Chargrill, in a seeded wrap, with half fat crème fraiche spread, filled with grilled peppers, grilled onions and mixed leaves
- Birds Eye Crispy Chicken, with mashed potatoes and Field Fresh Country Mix vegetables
- Birds Eye Dippers, with Steamfresh Green Medley and sweet potato wedges
Watch this video to see how your kids’ favourite teatime and evening meals stack up against chicken dippers for salt content.
What's in our Chicken?
Do you really use 100% Chicken Breast in your products?
Our Chicken is all made with 100% chicken breast, apart from our Chicken Shop range - where we also sell delicious Chicken Wings and succulent Chicken Thighs! That's the difference with Birds Eye, you get our finest chicken, tasty and tender…Winner Winner, Birds Eye Chicken for dinner.
Why does the pack say made with 100% chicken, but on the ingredients say less than 100%
We only ever use 100% chicken breast in all of our products (except for our Chicken Shop Chicken Wings). The % chicken stated in the ingredients list is the proportion of chicken in the complete product. The rest is the other ingredients such as the breadcrumbs and fillings which may our chicken products so tasty.
Are they any artificial colourings, flavours or preservatives in Birds Eye Chicken?
There are no artificial colour or flavours in any of our chicken products and because they are frozen we do not need to add any preservatives. The only preservatives are those associated with traditional ingredients such as the cured ham in Inspirations Chicken with a Creamy Cheese & Ham Sauce.
Traceability and Welfare
At Birds Eye, the welfare, security and sustainability of the meat we source is extremely important to us. For this reason, our poultry, eggs and beef sourcing policy surpasses national and EU regulatory standards.
We are able to trace the meat we source, right back to its origins.
Our chickens are all barn-reared and we use quality vegetable-based feed. The use of fish in feed (such as fish oil and fish meal) is permitted as long as it’s from a sustainable source (as identified by the FAO Code of Conduct for Responsible Fisheries).
We strictly prohibit the use of antibiotics to promote growth. The use of antibiotics is only allowed when necessary and we commit to not using critically important antibiotics.
All animals used for meat production are humanely stunned prior to slaughter, to minimise stress.
We have signed the European Chicken Commitment and will work with our suppliers to continue to improve the welfare of the chickens we use and meet the requirements of the commitment by 2026 across our entire portfolio.
20 minute chicken meals by Toby and Roo
Tea time can be a stressful part of the day and coming up with nutritious and tasty meals the kids will enjoy is not easy.
That’s why Birds Eye has teamed up with mummy bloggers Toby and Roo to create a series of delicious and wholesome chicken meals for the family to enjoy. And guess what, they genuinely only take 20-minutes to prep, cook and serve!