Have a look at our deliciously simple range of fish products, all made with 100% wild caught fillet. Just the way The Captain likes it.
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Discover more about our Birds Eye Chicken and some delicious 20 minute recipe ideas.
This is the story of Forever Food Together, our sustainability programme.
We are passionate about providing responsibly sourced and prepared food to you that is tasty and nutritious – and our aim is to do this forever.
Global fisheries production are under strain due to illegal fishing or overfishing. EU Fisheries are still overfished despite the recent reforms of the Common Fisheries Policy (CFP). In addition, some catching methods have been challenged because they catch non-target species and this ‘by-catch’ is often wasted. In some cases catching methods can also damage the marine ecosystem.
Our approach is to operate a Forever Food Together Responsibly Sourced and Prepared’ standard for all our Wild Capture Fish starting with making fisheries more sustainable.
For nearly 20 years, our business has led the drive in sustainable fisheries development standards with the aim of generating productive fisheries for the long term using three strategies:
Use of the UN Food Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries to reference guide on how to source our fish responsibly. We thus do not accept any fish that is IUU (illegal, unreported and unregulated) or that comes from overfished stocks. All of our wild-caught fish is responsibly sourced with full traceability to the point of capture.
Collaborate with fisheries management organisations and policymakers to adopt the FAO Code of Conduct for Responsible Fisheries principles.
Drive fisheries to participate in certification schemes that verify a responsibly managed and more sustainable status.
Currently, the Marine Stewardship Council (MSC) standard best meets our wild capture fisheries certification scheme criteria needs.