Yes, there was a Mr Birdseye – Clarence Birdseye. And by lucky chance he discovered that frozen fish tasted just as good as fresh fish after it had been thawed and cooked.

He also learned that food frozen quickly in deep winter tasted better than food frozen more slowly in spring or autumn. This led him to develop his Quick Freeze Machine which he unveiled in 1925.

Since then, quick freezing great food has become core to all we do, creating the best taste possible. We freeze everything when it’s at the peak of perfection, so no need for additives, colourings, preservatives or flavourings. Just great food from the freezer.