Field Fresh

Only Birds Eye vegetables come with the Field Fresh guarantee

At Birds Eye, over 60 years of experience of growing and freezing vegetables has taught us that speed is essential in preserving nature’s goodness and producing the tastiest vegetables. That’s why, here at Birds Eye, we have developed our fast harvesting & freezing process so that we can ensure maximum vitamin retention and the best possible taste. We guarantee to freeze our vegetables within hours of picking, so when you choose a pack of Birds Eye vegetables, you know you’re getting the best vegetables you can buy.

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Birds Eye Field Fresh Peas - Simply the Best

At Birds Eye, over 60 years of growing and freezing peas has taught us that speed is essential in preserving the natural goodness and producing the smallest and sweetest peas. That’s why we pick and freeze our peas in just 2 ½ hours! And on top of this, almost all of our peas are grown in Britain, where we know that the growing conditions are perfect. So when you choose a pack of Birds Eye peas, you know you’re getting the best peas you can buy.

To meet our Pea Expert James Young click here

The Expert, James Young

When it comes to monitoring the growth of Birds Eye peas and deciding when they are absolutely ripe to pick, no one knows more than our pea expert James Young. Find out what he’s looking for in the perfect Birds Eye pea.

Q: So, what makes you an ‘expert’?

A: Well, I’ve got a degree in agronomy – the science behind crop production - but I’m continually learning because every pea harvest is different. I’ve been part of the Birds Eye agriculture team for 13 years, so this will be my fourteenth pea harvest. In total, I’ve been responsible for the production of half a million tonnes of peas… And that’s quite a lot of peas!

Q: What do you actually do all day?

A: I head up a team of pea experts including the Fieldsmen who go out and walk the crops, look at the peas, listen to the rattle on their boots, pick them off the stalk and taste them. Together, we ensure that the crop is grown to Birds Eye quality and also according to our Sustainable Agriculture Standards. I also maintain the consistency of taste between our factories in Hull and Lowestoft.

Q: And how do you get that Birds Eye quality?

A: Our peas are only harvested when our Fieldsmen feel they are perfectly ripe. Then, as the peas come into the factories, samples of them are tasted by us to make sure that they are sweet and tasty enough. We relay the results back to the Fieldsmen so that they are always matching their plans to maintain Birds Eye quality.

  • The Process

    A vital part of getting the tastiest Birds Eye peas onto your plate is our unique process, which we have been perfecting for over 60 years. Come and discover how we grow and produce the smallest and sweetest peas, and how our knowledge and expertise are helping us to reduce environmental impact.

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  • Our Fields

    Birds Eye peas need perfect growing conditions, which is why we grow almost all of our Peas in Britain, where the conditions are perfect. Come and discover exactly where we grow our peas and meet some of our farmers whose dedication and expertise help produce the tastiest peas, whilst preserving our countryside for future generations.

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    Cool ideas

    Make more of your food and save money with our freezer tips

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    Fancy a quick nibble?

    Take a look at our Quick tips for a great selection of easy, tasty recipes.

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