When we say we’re only content with 100% that means we’re devoted to giving you and your family nothing but the best.

That’s a 100% commitment to selecting the finest quality ingredients – we never use artificial colours or flavourings, and total freshness is guaranteed.

So for example, we put 100% fish fillet in our fish fingers, and nothing but 100% chicken breast in our chicken dippers. That way, whether you’re rustling up a tasty lunchtime snack for yourself or putting the perfect evening meal together for the whole family, it makes sense to have Birds Eye in your freezer. Because like you, we’re only content with 100%.

Meet the Bear

Up in the Arctic, meals can get a little dull for the average polar bear. So one of those bears came south – and discovered the great taste of Birds Eye, in our freshly frozen foods.

Because when it comes to choosing quality ingredients, like us – he takes these things seriously. And like you, he loves variety and the fact that freshness is guaranteed. So he thinks you’ll love Birds Eye just as much as he does.

Go on, watch the bear! He wants to show you what could be missing from your freezer...

Fish fingers – 100% fillet and rich in Omega 3, as Fiona discovers...

100% field fresh – that’s our peas, with a little philosophy from this bear...